Cross-Selling Professional Services
Sub-Title:
A Case StudyAuthor:
Jochen Wirtz and Suzanne LowePublisher:
Professional Services BooksPublication Date:
04-18-2013ISBN:
9780989336109Subjects:
BusinessAvailable as:
Electronic book text, 9780989336109Description:
A professional firm specializing in pension fund audits wanted to extend its relationships with existing clients in the Philippines by offering consulting services. But the first attempt at cross-selling was a flop. What went wrong and why?