Free
Sub-Title:
The Future of a Radical PriceAuthor:
Chris AndersonPublisher:
Hyperion PressPublication Date:
07-07-2009ISBN:
9781401322908Pages:
288Subjects:
Consumption (economics)Economic Aspects
Marketing
Prices
Pricing
Success In Business
Technology
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Available as:
Hardback, 9781401322908 Electronic book text, 9781446409558 Electronic book text, 9781409065739 Electronic book text, 9781401394516 Hardback, 9781905211470 Paperback, 9781905211494
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Description:
What happens when advances in technology allow many things to be produced for more or less nothing? And what happens when those things are then made available for free? In his groundbreaking new book, Long Tail author Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods u newspapers, DVDs, T shirts, phones, even holiday flights. He explains why this has become possible u why new technologies, particularly the Internet, have caused production and distribution costs in many sectors to plummet. He shows how the flexibility that the on-line world provides allows producers to trade ever more creatively, offering items for free to make real or perceived gains elsewhere. And he demonstrates the ways in which, as an increasing number of things become freely available, our decisions to make use of them will be determined by two resources far more valuable than money: the popular reputation of what is on offer and the time we have av
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Seller
Condition
Price
Shipping
Total
Used
1.00
2.74
3.74
Used
0.01
3.95
3.96
Used
3.98
0.00
3.98
Used
0.01
3.99
4.00
Used
0.01
3.99
4.00
Used
0.75
3.99
4.74
Used
1.95
2.99
4.94
Used
0.99
3.99
4.98
New
1.34
3.99
5.33
New
1.37
3.99
5.36
New
1.57
3.95
5.52
Used
1.99
3.99
5.98
New
1.99
3.99
5.98
Used
1.99
3.99
5.98
Used
10.53
3.99
14.52
E-Book
19.99
0.00
19.99
Used
18.08
3.99
22.07
New
19.57
3.99
23.56
New
23.81
0.00
23.81
New
20.25
3.65
23.90
New
22.94
3.99
26.93
New
29.96
2.99
32.95