Getting Partnering Right
Sub-Title:
How Market Leaders Are Creating Long-Term Competitive AdvantageAuthor:
Neil Rackham, Lawrence Friedman and Richard RuffPublisher:
McGraw-Hill Companies, ThePublication Date:
12-01-1995ISBN:
9780070517820Pages:
237Subjects:
CompetitionInterorganizational Relations
Partnership
Strategic Alliances (business)
More Subjects
Available as:
Hardback, 9780070517820Description:
From the best-selling author of SPIN Selling, Getting Partnering Right explains, demystifies and makes sense of the revolution that is taking place in supplier-customer relationships today, redefining how to form locked-in, highly profitable relationships with customers.
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