I Killed a Rabid Fox with a Croquet Mallet - Kindle Edition
Sub-Title:
Making Your Business Stories Compelling and MemorableAuthor:
Nicolas BoillotPublisher:
HB AgencyImprint:
HB BooksPublication Date:
04-30-2013ISBN:
9780989235518Subjects:
BusinessAvailable as:
Electronic book text, 9780989235518Description:
Businesses too often rely on features and benefits to tout their advantages. Yet good stories stick longer in audiences' minds than features and benefits. This book helps businesses understand and develop their best stories.