Sales Training Solutions

Whether you’re a new sales trainer or have been around the block and need a refresher course, veteran sales trainer Renie M. McClay has gathered the expertise of the most dynamic and sought-after sales trainers to help you learn what works, what doesn’t, and what needs to be done to successfully integrate sales training initiatives. With a combined 125 years of training expertise with Fortune 500 companies and work in industries as varied as manufacturing, packaging, consumer goods, publishing, and technology,Sales Training Solutionsis truly a one-stop source for new and innovative training initiatives. Many of the topics inSales Training Solutionshave not been written about anywhere else, including:

* What goes on behind closed doors—how training really works in an organization

* How to get sales management involved in and supportive of training

* Strategies to create a customer-centric sales force

* Effective tactics to train nontechnical salespeople on technical topics

* How to measure sales training effectiveness and impact

Full of advice from some of the top names in sales training, there is no other book that delivers the experts likeSales Training Solutions.Whether you’re looking for expertise from training leaders and training practitioners or insights from corporate professionals and solution providers, look no further thanSales Training Solutions.

Contributors and topics include:

* Jim Graham, VP of Training and Development, RR Donnelleyon getting leadership support

* Gary Summy, Global Director of Performance Development, Sales, and Marketing, Motorolaon measuring the impact of sales training

* Renie McClay, Sales Training Utopia and former Sales Training Manager of Kraft Foodson making sales training fun, interactive, and educational

* Don Sterkel, former Senior Director of Learning and Development, Time Warneron sales managers as key stakeholders

* Becky Stewart-Gross, President, Building Bridgeson what salespeople want

* Susanne Conrad, Director of Organizational Effectiveness and Development, Dechert-Hampe & Companyon creating a stellar customer-centric sales force

* William Magagna, Senior Instructional Designer, Dade Behringon developing strategies for sales training technology selection

* Luann Irwin, LAI Associates, former Manager of Training of Kodakon tech talk—teaching technology to sales professionals

* Michael Rockelmann, Driving Results, formerly of United Airlineson building a training program and making an outsourcing decision

* Bob Rickert, Regional Sales Manager, Aarthun Performance Groupon building a business case for sales training

* Diane M. Bowe, Director, Drake Resource Groupon creating effective product training