What the Dog Saw
Publisher: Little Brown & Company
Publication Date: 20 October, 2009
ISBN: 9780316075848
Pages: 432
Subjects: Literary collections, Psychology, Social science
Available as: Trade Cloth, 978-0-316-07584-8 Trade Cloth, 978-0-316-07857-3 Trade Paper, 978-0-316-07620-3 E-Book - EPUB; Open Ebook, 978-0-316-08613-4
Description:
What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20thcentury?

In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves:The Tipping Point;Blink; andOutliers.Now, inWhat the Dog Saw, he brings together, for the first time, the best of his writing fromTheNew Yorkerover the same period.

Here is the bittersweet tale of the inventor of the birth control pill, and the dazzling inventions of the pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the "dog whisperer" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and "hindsight bias" and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate.

"Good writing," Gladwell says in his preface, "does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's head."What the Dog Sawis yet another example of the buoyant spirit and unflagging curiosity that have made Malcolm Gladwell our most brilliant investigator of the hidden extraordinary.
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PW Publishers Weekly
Review Source: Publishers Weekly
Review Date: 2009-11-30
Copyright: (c) Copyright PWxyz, LLC. All rights reserved
Gladwell's fourth book comprises various contributions to the New Yorker and makes for an intriguing and often hilarious look at "the hidden extraordinary." He wonders "what... hair dye tell[s] us about twentieth century history," and observes firsthand "dog whisperer" Cesar Millan's uncanny ability to understand and be understood by his pack. Gladwell pulls double duty as author and narrator; while his delivery isn't the most dramatic or commanding, the material is frequently astonishing, and his reading is clear, heartfelt, and makes for genuinely pleasurable listening. A Little, Brown hardcover. (Nov.) (c) Copyright PWxyz, LLC. All rights reserved
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