KEITH FERRAZZI is founder and CEO of the training and consulting company Ferrazzi Greenlight and a contributor toInc.,theWall Street Journal,andHarvard Business Review. Earlier in his career, he was CMO of Deloitte Consulting and at Starwood Hotels and Resorts, and CEO of YaYa Media. He lives in Los Angeles. TAHL RAZ is an editor atFortune Small Business. Heamp;#8217;s written forInc.magazine, theJerusalem Post, theSan Francisco Chronicle, andGQ. Raz lives in New York City.