A/B Testing The Most Powerful Way to Turn Clicks into Customers |
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| Author:
| Siroker, Dan
Koomen, Pete |
| ISBN: | 978-1-118-53609-4 |
| Publication Date: | Aug 2013 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Wiley |
| Book Format: | Hardback |
| List Price: | USD $27.95 |
Book Description:
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A guide to delivering a better user experience through A/B testing
A/B Testing outlines a simple way to test several different versions of a web page with live traffic, and then measure the effect each version has on visitors.
A guide to delivering a better user experience through A/B testing A/B Testing outlines a simple way to test several different versions of a web page with live traffic, and then measure the effect each version has on visitors.