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A/B Testing - a book by Siroker, Dan

A/B Testing

The Most Powerful Way to Turn Clicks into Customers

A/B Testing( )
Author: Siroker, Dan
Koomen, Pete
ISBN:978-1-118-53609-4
Publication Date:Aug 2013
Publisher:John Wiley & Sons, Incorporated
Imprint:Wiley
Book Format:Hardback
List Price:USD $27.95
Book Description:

A guide to delivering a better user experience through A/B testing

A/B Testing outlines a simple way to test several different versions of a web page with live traffic, and then measure the effect each version has on visitors.

Book Details
Pages:208
Detailed Subjects: Business & Economics / Management
Computers / Interactive & Multimedia
Computers / General
Physical Dimensions (W X L X H):6.143 x 9.313 x 0.714 Inches
Book Weight:0.002 Pounds

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