The Most Powerful Way to Turn Clicks into Customers
|Publication Date:||Aug 2013|
| Publisher:||John Wiley & Sons, Incorporated|
| Book Format:||Ebook|
|List Price:||Contact Supplier contact
| Book Description: |
How Your Business Can Use the Science That Helped Win the White House
The average conversion rate-the rate at which visitors convert into customers-across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers.
What's the solution? A/B testing.
A/B testing is the simple idea of showing several different versions of a web page to live traffic, and then measuring the effect each version has on...