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A/B Testing - a book by Siroker, Dan

A/B Testing

The Most Powerful Way to Turn Clicks into Customers

A/B Testing( )
Author: Siroker, Dan
Koomen, Pete
Publication Date:Aug 2013
Publisher:John Wiley & Sons, Incorporated
Book Format:Ebook
List Price:Contact Supplier contact
Book Description:

How Your Business Can Use the Science That Helped Win the White House

The average conversion rate--the rate at which visitors convert into customers--across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers.

What's the solution? A/B testing.

A/B testing is the simple idea of showing several different versions of a web page to live traffic, and then measuring the effect each version has...
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