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A Profile of the United States Toy Industry - a book by Byrne, Christopher

A Profile of the United States Toy Industry

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A Profile of the United States Toy Industry( )
Author: Byrne, Christopher
ISBN:978-1-60649-511-7
Publication Date:Oct 2013
Publisher:Business Expert Press
Book Format:Ebook
List Price:USD $19.95
Book Description:

The toy industry is one of the most consistently misunderstood sectors of American business. That's no surprise because on many levels it resists easy definition. It's a commodity business. No, it's a fashion business. No, it's a consumer products business. No, it's an entertainment business. The fact is it's all of these businesses, each of which addresses and responds to market forces differently. And often, especially with the larger, publicly traded companies--all of these...
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