Act Like It's Your Business Branding and Marketing Strategies for Actors |
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| Author:
| Flom, Jonathan |
| ISBN: | 978-0-8108-9159-3 |
| Publication Date: | Jul 2013 |
| Publisher: | Scarecrow Press, Incorporated
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| Book Format: | Paperback |
| List Price: | USD $40.00 |
Book Description:
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In Act Like It's Your Business:Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for his or her small business and then marketing that brand and broadcasting it through every step of the process--from choosing clothing, arranging headshots, and designing resumes to selecting a repertoire, building a website, obtaining business...
More DescriptionIn Act Like It's Your Business:Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for his or her small business and then marketing that brand and broadcasting it through every step of the process--from choosing clothing, arranging headshots, and designing resumes to selecting a repertoire, building a website, obtaining business cards, and networking. The book also offers advice on such real-world issues as goal-setting, finances, contracts, and day jobs, as well as provides insight and guidance on how to approach agents, auditions, and casting directors. Structured logically and step-by-step, this accessible guide will become the standard for nearly anyone hoping to build an enduring career in the performing arts.