Advertising Concept and Copy |
|
| Author:
| Felton, George |
| ISBN: | 978-0-393-73386-0 |
| Publication Date: | Aug 2013 |
| Publisher: | W. W. Norton & Company, Incorporated
|
| Book Format: | Paperback |
| List Price: | USD $65.00 |
Book Description:
|
The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully.
The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully.