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Advertising Concept and Copy - a book by Felton, George

Advertising Concept and Copy

Advertising Concept and Copy( )
Author: Felton, George
Publication Date:Aug 2013
Publisher:W. W. Norton & Company, Incorporated
Book Format:Paperback
List Price:USD $65.00
Book Description:

The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully.

Book Details
Detailed Subjects: Business & Economics / Advertising & Promotion
Physical Dimensions (W X L X H):8.5 x 11 x 0.9 Inches
Book Weight:2.81 Pounds

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