Advertising |
|
| Editor:
| Hackley, Chris |
| Series title: | SAGE Library in Marketing Ser. |
| ISBN: | 978-1-4129-3429-9 |
| Publication Date: | Nov 2009 |
| Publisher: | SAGE Publications, Limited
|
| Book Format: | Multiple-item retail product |
| List Price: | USD $880.00 |
Book Description:
|
The study of advertising is a heated and expansive forum, with research diverging along methodological, semantic, and often political lines. This eclectic, extensive, and inclusive collection draws together the diverse literature with a view to organizing and making sense of the state of play of advertising research, with papers drawn not only from the major international advertising journals, but also widely across the social sciences.
The study of advertising is a heated and expansive forum, with research diverging along methodological, semantic, and often political lines. This eclectic, extensive, and inclusive collection draws together the diverse literature with a view to organizing and making sense of the state of play of advertising research, with papers drawn not only from the major international advertising journals, but also widely across the social sciences.