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Advertising Confluence

Transitioning Marketing Communications into Social Movements

Advertising Confluence( )
Editor: Arora, A.
Bacouël-Jentjens, S.
Series title:International Marketing and Management Research Ser.
ISBN:978-1-349-50458-9
Publication Date:Nov 2015
Publisher:Palgrave Macmillan Limited
Imprint:Palgrave Pivot
Book Format:Paperback
List Price:USD $67.50
Book Description:

Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative social advertising in US, France, and Tunisia and offer a wide spectrum of advertising confluence from both the developed and emerging world. Contributors focus on both empirical studies with practical application as...
More Description

Book Details
Pages:122
Physical Dimensions (W X L X H):5.46 x 8.424 Inches



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