Advertising and Consumer Culture in China |
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Author:
| Li, Hongmei |
Series title: | China Today Ser. |
ISBN: | 978-0-7456-7116-1 |
Publication Date: | Aug 2016 |
Publisher: | Polity Press
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Book Format: | Hardback |
List Price: | USD $66.95 |
Book Description:
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This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China s search for modernity and cultural globalization.
This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China s search for modernity and cultural globalization.