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Advertising in the Aging Society

Understanding Representations, Practitioners, and Consumers in Japan

Advertising in the Aging Society( )
Author: Kohlbacher, Florian
Prieler, Michael
ISBN:978-1-137-58660-5
Publication Date:Apr 2016
Publisher:Palgrave Macmillan
Book Format:Ebook
List Price:USD $110.00
Book Description:

Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as well as questionnaire surveys among advertising practitioners and consumers in Japan. As the most aged society in the world, Japan lends itself as particularly suitable to study the...
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