Agenda Setting in a 2. 0 World New Agendas in Communication |
|
Editor:
| Johnson, Thomas J. |
Series title: | New Agendas in Communication Ser. |
ISBN: | 978-0-415-83700-2 |
Publication Date: | Jul 2013 |
Publisher: | Routledge
|
Book Format: | Paperback |
List Price: | USD $62.95 |
Book Description:
|
This volume explores agenda-setting theory in light of changes in the media environment in the 21st century. In the decades since the original Chapel Hill study that launched agenda-setting research, the theory has attracted the interest of scholars worldwide.
Agenda Setting in a 2.0 World features the work of a new generation of scholars. The research provided by these young scholars reflects two broad contemporary trends in agenda-setting: A centrifugal trend of...
More Description
This volume explores agenda-setting theory in light of changes in the media environment in the 21st century. In the decades since the original Chapel Hill study that launched agenda-setting research, the theory has attracted the interest of scholars worldwide.
Agenda Setting in a 2.0 World features the work of a new generation of scholars. The research provided by these young scholars reflects two broad contemporary trends in agenda-setting: A centrifugal trend of research in the expanding media landscape and in domains beyond the original focus on public affairs, and a centripetal trend further explicating agenda-setting's core concepts.