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Airport Marketing - a book by Halpern, Nigel

Airport Marketing

Airport Marketing( )
Author: Halpern, Nigel
Graham, Anne
Echevarne, Rafael
ISBN:978-0-415-52939-6
Publication Date:Jul 2013
Publisher:Routledge
Book Format:Paperback
List Price:USD $65.95
Book Description:

In recent years, the airport sector has moved from an industry characterised by public sector ownership and national requirements, into a new era of airport management which is beginning to be dominated by the private sector and international players. Airports are now complex enterprises that require a wide range of business competencies and skills to meet the needs of their users, just as with any other industry. Moreover, deregulation of air transport markets has made the airport...
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Book Details
Pages:248
Detailed Subjects: Transportation / Aviation / Commercial
Physical Dimensions (W X L X H):7.5 x 9.75 Inches
Book Weight:1.2 Pounds

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