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Audience Research Methodologies

Audience Research Methodologies

Between Innovation and Consolidation

Audience Research Methodologies( )
Editor: Patriarche, Geoffroy
Bilandzic, Helena
Jensen, Jakob Linaa
Jurisic, Jelena
Series title:Routledge Studies in European Communication Research and Education Ser.
ISBN:978-0-415-82735-5
Publication Date:Jul 2013
Publisher:Routledge
Book Format:Hardback
List Price:USD $140.00
Book Description:

The transformations of people's relations to media content, technologies and institutions raise new methodological challenges and opportunities for audience research. This edited volume aims at contributing to the development of the repertoire of methods and methodologies for audience research by reviewing and exemplifying approaches that have been stimulated by the changing conditions and practices of audiences. The contributions address a range of issues and approaches related to...
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Book Details
Pages:232
Detailed Subjects: Social Science / Media Studies
Physical Dimensions (W X L X H):6 x 9 Inches
Book Weight:1.01 Pounds

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