Audience Transformations Shifting Audience Positions in Late Modernity |
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| Editor:
| Carpentier, Nico
Schrøder, Kim Christian
Hallett, Lawrie
Schrøder, Kim Christian |
| Series title: | Routledge Studies in European Communication Research and Education Ser. |
| ISBN: | 978-0-415-82736-2 |
| Publication Date: | Jul 2013 |
| Publisher: | Routledge
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| Book Format: | Hardback |
| List Price: | USD $170.00 |
Book Description:
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The concept of the audience is changing. In the twenty-first century there are novel configurations of user practices and technological capabilities that are altering the way we understand and trust media organizations and representations, how we participate in society, and how we construct our social relations. This book embeds these transformations in a societal, cultural, technological, ideological, economic and historical context, avoiding a naive privileging of technology as...
More Description
The concept of the audience is changing. In the twenty-first century there are novel configurations of user practices and technological capabilities that are altering the way we understand and trust media organizations and representations, how we participate in society, and how we construct our social relations. This book embeds these transformations in a societal, cultural, technological, ideological, economic and historical context, avoiding a naive privileging of technology as the main societal driving force, but also avoiding the media-centric reduction of society to the audiences that are situated within. Audience Transformationsnbsp;provides a platform for a nuanced and careful analysis of the main changes in European communicational practices, and their social, cultural and technological affordances.