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B2B Technology Marketing (Academic) - a book by Taylor, Hugh

B2B Technology Marketing (Academic)

B2B Technology Marketing (Academic)( )
Author: Taylor, Hugh
Publication Date:Oct 2013
Publisher:CreateSpace Independent Publishing Platform
Book Format:Paperback
List Price:USD $19.99
Book Description:

Marketing technology products to business customers is a distinct discipline. It doesn't resemble consumer-facing tech marketing at all. It's not even the same as business-to-business (B2B) marketing in general. B2B technology marketing requires a completely different way of thinking about customers, products, and markets, mostly because these factors are in a permanent state of flux. This book takes a pragmatic, strategically informed view of B2B technology marketing, exploring the...
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Book Details
Physical Dimensions (W X L X H):6 x 9 x 0.52 Inches
Book Weight:0.82 Pounds

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