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Basics of Branding - a book by Gronlund, Jay

Basics of Branding

A Practical Guide for Managers

Basics of Branding( )
Author: Gronlund, Jay
Publication Date:Aug 2013
Publisher:Business Expert Press
Book Format:Ebook
List Price:USD $19.95
Book Description:

Smart branding is essential for success, yet it is often misunderstood. Developing a brand that is relevant, distinct, and emotionally compelling can be very dif_ cult for many managers, mainly because they don't realize exactly what and how much goes into this branding process. This book will explain this process. In an easy-to-understand writing style, Gronlund will show you the fundamentals that will help develop a value proposition that will excite customers. Branding is all about...
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Detailed Subjects: Reference / Consumer Guides

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