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Be Different or Be Dead: Marketing in the Storm - a book by Osing, Roy

Be Different or Be Dead: Marketing in the Storm

Be Different or Be Dead: Marketing in the Storm( )
Author: Osing, Roy
Series title:Be Different or Be Dead: Marketing in the Storm Ser.
ISBN:978-1-4835-0223-6
Publication Date:Jul 2013
Publisher:BookBaby
Book Format:Ebook
List Price:USD $4.99
Book Description:

Marketing 101 is in serious trouble. Its effectiveness is extremely limited. If you are practising traditional text book marketing, this book is your wake-up call. You are subjecting your organization to extreme risk.Why? The playground for organizations today is not what it used to be. Today's environment is NOT relatively stable, predictable, and slow changing, where a handful of competitors tussle for business. Where customers dutifully accept what organizations produce with little...
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