Behavior Analytics in Retail
Measure, Monitor and Predict Employee and Customer Activities to Optimize Store Operations and Profitably, and Enhance the Shopping Experience
|Publication Date:||Sep 2013|
| Book Format:||Digital (delivered electronically)|
|List Price:||USD $12.99|
| Book Description: |
What is the value of a bricks-and-mortar store? As retailers move to a multichannel world where the winners must overcome the challenges of pricing transparency, personalized marketing, and supply chain controls, most sales still occur in the physical site. Behavior Analytics is the science of studying the behavior of people. Schedule to Demand is a subset of Behavior Analytics, a method that correlates between traffic, sales and labor data, in order to optimize the productivity of...