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Betty Crocker the Big Book of Pies and Tarts - a book by Betty Crocker Editors

Betty Crocker the Big Book of Pies and Tarts

Betty Crocker the Big Book of Pies and Tarts( )
Author: Betty Crocker Editors,
Series title:Betty Crocker Big Book Ser.
ISBN:978-1-118-43216-7
Publication Date:Jul 2013
Publisher:Houghton Mifflin Harcourt Publishing Company
Book Format:Paperback
List Price:USD $19.99
Book Description:

Pie is one of the hottest food trends for General Mills--as it is across the country with pie shops springing up and inventive pies coming to the table, from fun hand-held pies to frozen treats, and, of course, luscious fruit pies. Betty Crocker is a trusted expert, and The Big Book of Pies and Tarts is a reliable and creative compedium, showcasing pies in all their diversity. It's the sixth addition to the Betty Crocker "Big Book of" series.

Book Details
Pages:336
Detailed Subjects: Cooking / Courses & Dishes / Pies
Physical Dimensions (W X L X H):8 x 9 x 0.83 Inches
Book Weight:2.07 Pounds
Author Biography
Betty Crocker Editors (Author)
Betty Crocker, 1921 In 1921, Betty Crocker was created because of a contest that was part of a promotion for Gold Medal Flour. The company needed a name to sign to the letter, accompanying the prize of flour sack pincushions, sent to the thousands of customers that successfully completed a puzzle. They chose the family name of an early director of the Company, William G. Crocker, and the name Betty for its warm and approachable feel. The signature was voted the most distinctive of several submitted by female employees. The pincushion promotion set off a flood of inquiries for reliable and creative cooking advice.

In 1924, Betty Crocker was on a local Minneapolis radio program called "Betty Crocker Cooking School of the Air." The response to the show was positive and it joined the NBC network lineup in 1927. Over the next quarter century, The Cooking School "graduated" more than one million listeners. During the Great Depression, Betty Crocker found ways to help families maintain an adequate diet with low wages and relief foods. In the 1930's and 1940's, Betty Crocker published the meal-planning booklet "Meal Planning on a Limited Budget" and used the booklets and the radio to provide helpful hints to homemakers to make the most of war rationed foods.

In 1945, Betty Crocker was pronounced the "First Lady of Food," in a survey of best-known women in America, following First Lady Eleanor Roosevelt. In 1947, the Betty Crocker Ginger Cake mix was introduced and the name was transformed into a brand name distinguishing a nationally distributed family of products. The growing line of baking mix was an instant hit. In the 1950's, the red spoon logo appeared on the cake mixes and became one of the most recognized brand logos in the world and is a symbol of quality, convenience and reliability. It was also during this time that Betty Crocker moved on to television, hosting her own programs and appearing on many others.

During the 1950's, fam

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