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Beyond the Idea - a book by Govindarajan, Vijay

Beyond the Idea

Simple, Powerful Rules for Successful Innovation

Beyond the Idea( )
Author: Govindarajan, Vijay
Trimble, Chris
ISBN:978-1-250-04017-6
Publication Date:Sep 2013
Publisher:St. Martin's Press
Book Format:Hardback
List Price:USD $19.99
Book Description:

TheNew York Times bestselling authors ofReverse Innovation andHow Stella Saved the Farm distill more than a decade of exclusive research into one short, powerful, action-oriented book.

Companies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world's best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the...
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Book Details
Pages:192
Detailed Subjects: Technology & Engineering / General
Technology & Engineering / Social Aspects
Business & Economics / General
Business & Economics / Personal Success
Physical Dimensions (W X L X H):8.43 x 5.53 x 0.5 Inches
Book Weight:0.638 Pounds

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