Beyond the Idea
Simple, Powerful Rules for Successful Innovation
|Publication Date:||Sep 2013|
| Publisher:||St. Martin's Press|
| Book Format:||Hardback|
|List Price:||USD $19.99|
| Book Description: |
TheNew York Times bestselling authors ofReverse Innovation andHow Stella Saved the Farm distill more than a decade of exclusive research into one short, powerful, action-oriented book.
Companies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world's best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the...