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Beyond the Idea - a book by Govindarajan, Vijay

Beyond the Idea

How to Execute Innovation in Any Organization

Beyond the Idea( )
Author: Govindarajan, Vijay
Trimble, Chris
Publication Date:Sep 2013
Publisher:St. Martin's Press
Book Format:Ebook
List Price:Contact Supplier contact
Book Description:

The New York Times bestselling authors of Reverse Innovation and How Stella Saved the Farm distill more than a decade of exclusive research into one short, powerful, action-oriented book.

Companies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world's best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the...
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