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Big Data Marketing - a book by Arthur, Lisa

Big Data Marketing

Engage Your Customers More Effectively and Drive Value

Big Data Marketing( )
Author: Arthur, Lisa
O'Neill, Paige
ISBN:978-1-118-73389-9
Publication Date:Oct 2013
Publisher:John Wiley & Sons, Incorporated
Imprint:Wiley
Book Format:Hardback
List Price:USD $30.00
Book Description:

Leverage big data insights to improve customer experiences and insure business success

Many of today′s businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches.

Book Details
Pages:208
Detailed Subjects: Business & Economics / Marketing / Research
Business & Economics / Marketing / General
Business & Economics / E-Commerce / Internet Marketing
Physical Dimensions (W X L X H):6.045 x 9.126 x 0.825 Inches
Book Weight:0.858 Pounds

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