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Blockbusters - a book by Elberse, Anita


Hit-Making, Risk-Taking, and the Big Business of Entertainment

Blockbusters( )
Author: Elberse, Anita
Publication Date:Oct 2013
Publisher:Henry Holt & Company
Book Format:Hardback
List Price:USD $35.00
Book Description:

Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors

What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals?

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Book Details
Detailed Subjects: Business & Economics / Economics / General
Business & Economics / Industries / Entertainment
Music / Business Aspects
Biography & Autobiography / Rich & Famous
Physical Dimensions (W X L X H):6.46 x 9.41 x 1.08 Inches
Book Weight:1.105 Pounds

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