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Blockbusters - a book by Elberse, Anita

Blockbusters

Hit-Making, Risk-Taking, and the Big Business of Entertainment

Blockbusters( )
Author: Elberse, Anita
ISBN:978-1-4299-4532-5
Publication Date:Oct 2013
Publisher:Henry Holt & Company
Book Format:Ebook
List Price:Contact Supplier contact
Book Description:

Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors

What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL--along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals?

Anita Elberse,...
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