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Bounded Rationality in Decision-Making

How Cognitive Shortcuts and Professional Values May Interfere with Market-Based Regulation

Bounded Rationality in Decision-Making( )
Author: Nielsen, Helle
Series title:Issues in Environmental Politics Ser.
ISBN:978-0-7190-7992-4
Publication Date:Apr 2010
Publisher:Manchester University Press
Book Format:Hardback
List Price:USD $130.00
Book Description:

Challenging standard economic models, this book shows how farmers tend to use cognitive shortcuts and how professional pride frequently trumps profit considerations when farmers make decisions about fertilizers and other types of decisions.



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