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Brand-Driven City Building and the Visualizing of ... - a book by Gutzmer, Alexander

Brand-Driven City Building and the Visualizing of Space

Brand-Driven City Building and the Visualizing of Space( )
Author: Gutzmer, Alexander
ISBN:978-0-415-81534-5
Publication Date:Jul 2013
Publisher:Routledge
Book Format:Hardback
List Price:USD $160.00
Book Description:

This book is an investigation of the cultural phenomenon of branding and its transformational effects on the contemporary spatial - and urban - reality. It develops a novel understanding of the rationale behind the construction of large-scale architectural complexes that relate to corporate brands, and of its tremendous cultural effects. The author suggests that what we see today is the creation of "global mass ornaments", of a thorough ornamentalization of the entire globe.

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