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Brand Journalism - a book by Bull, Andy

Brand Journalism

Brand Journalism( )
Author: Bull, Andy
ISBN:978-0-415-63810-4
Publication Date:Jul 2013
Publisher:Routledge
Book Format:Paperback
List Price:USD $48.95
Book Description:

Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations.

This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations...
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Book Details
Pages:278
Detailed Subjects: Business & Economics / Marketing / General
Business & Economics / Advertising & Promotion
Physical Dimensions (W X L X H):6.25 x 9.25 Inches
Book Weight:1 Pounds

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