Branding the Nation The Global Business of National Identity |
|
Author:
| Aronczyk, Melissa |
ISBN: | 978-0-19-975217-1 |
Publication Date: | Sep 2013 |
Publisher: | Oxford University Press, Incorporated
|
Book Format: | Paperback |
List Price: | USD $44.99 |
Book Description:
|
What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical perspective on the power of brands to affect how we think about space, value and identity.
What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical perspective on the power of brands to affect how we think about space, value and identity.