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Brands in Glass Houses - a book by Watts, Dechay

Brands in Glass Houses

How to Embrace Transparency and Grow Your Business Through Content Marketing

Brands in Glass Houses( )
Author: Watts, Dechay
Williams, Debbie
Contribution by: Baaghil, Said
ISBN:978-0-9859576-3-6
Publication Date:Aug 2013
Publisher:Content Marketing Institute
Book Format:Ebook
List Price:USD $9.99
Book Description:

Today's consumers demand transparency. But how do you lift the veil of secrecy around your brand to reveal your authentic self and make meaningful connections? Brands in Glass Houses shows you how to lift the veil of secrecy around your brand to reveal your authentic self and make meaningful connections. In this book, you'll learn how to: * Reveal who you are at the core to tell your real brand story * Establish credibility and earn your audience's trust * Create fun, memorable,...
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