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Building a Digital Analytics Organization - a book by Phillips, Judah

Building a Digital Analytics Organization

Create Value by Integrating Analytical Processes, Technology, and People into Business Operations

Building a Digital Analytics Organization( )
Author: Phillips, Judah
Series title:FT Press Analytics Ser.
ISBN:978-0-13-337278-6
Publication Date:Jul 2013
Publisher:Pearson Education
Book Format:Hardback
List Price:USD $49.99
Book Description:

Drive maximum business value from digital analytics, web analytics, site analytics, and business intelligence! In Building a Digital Analytics Organization, pioneering expert Judah Phillips thoroughly explains digital analytics to business practitioners, and presents best practices for using it to reduce costs and increase profitable revenue throughout the business. Phillips covers everything from making the business case through defining and executing strategy, and shows...
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Book Details
Pages:336
Detailed Subjects: Computers / Enterprise Applications / General
Business & Economics / Business Ethics
Business & Economics / Knowledge Capital
Physical Dimensions (W X L X H):6.25 x 9.25 x 1.179 Inches
Book Weight:1.408 Pounds

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