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Business Models for the Data Economy - a book by McCallum, Q. Ethan

Business Models for the Data Economy

Business Models for the Data Economy( )
Author: McCallum, Q. Ethan
Gleason, Ken
ISBN:978-1-4919-4706-7
Publication Date:Oct 2013
Publisher:O'Reilly Media, Incorporated
Book Format:Ebook
List Price:Price to be announced contact
Book Description:

You're sitting on a pile of interesting data. How do you transform that into money? It's easy to focus on the contents of the data itself, and to succumb to the (rather unimaginative) idea of simply collecting and reselling it in raw form. While that's certainly profitable right now, you'd do well to explore other opportunities if you expect to be in the data business long-term. In this paper, we'll share a framework we developed around monetizing data....
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