Business Models for the Data Economy
||McCallum, Q. Ethan|
|Publication Date:||Oct 2013|
| Publisher:||O'Reilly Media, Incorporated|
| Book Format:||Ebook|
|List Price:||Price to be announced contact
| Book Description: |
You're sitting on a pile of interesting data. How do you transform that into money? It's easy to focus on the contents of the data itself, and to succumb to the (rather unimaginative) idea of simply collecting and reselling it in raw form. While that's certainly profitable right now, you'd do well to explore other opportunities if you expect to be in the data business long-term. In this paper, we'll share a framework we developed around monetizing data....