Capture the Mindshare and the Market Share Will Follow
The Art and Science of Building Brands
|Publication Date:||Aug 2013|
| Publisher:||Palgrave Macmillan|
| Book Format:||Ebook|
|List Price:||Contact Supplier contact
| Book Description: |
Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect,...