Car Guys vs. Bean Counters The Battle for the Soul of American Business |
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| Author:
| Lutz, Bob |
| ISBN: | 978-1-59184-622-2 |
| Publication Date: | May 2013 |
| Publisher: | Penguin Publishing Group
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| Imprint: | Portfolio |
| Book Format: | Paperback |
| List Price: | USD $18.00 |
Book Description:
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In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy. Lutz's common sense lessons (with a generous helping of fascinating anecdotes) will inspire readers at any company facing the bean counter analysis-paralysis menace.
In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy. Lutz's common sense lessons (with a generous helping of fascinating anecdotes) will inspire readers at any company facing the bean counter analysis-paralysis menace.