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Caste, Entrepreneurship and the Illusions of Tradition

Branding the Potters of Kolkata

Caste, Entrepreneurship and the Illusions of Tradition( )
Author: Heierstad, Geir
Series title:Diversity and Plurality in South Asia Ser.
ISBN:978-1-78308-519-4
Publication Date:Jan 2017
Publisher:Anthem Press
Book Format:Ebook
List Price:USD $30.36
Book Description:

This ethnographic study is an empirical exploration of caste through the story of Indian potters who have transformed caste into a marketable brand in the business of selling sculptures. To these contemporary potters, caste is in their blood, caste is about being a creative and independent artist, and caste is about business, as they engage in a competitive market to sell their artworks.



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