Caste, Entrepreneurship and the Illusions of Tradition Branding the Potters of Kolkata |
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Author:
| Heierstad, Geir |
Series title: | Diversity and Plurality in South Asia Ser. |
ISBN: | 978-1-78308-519-4 |
Publication Date: | Jan 2017 |
Publisher: | Anthem Press
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Book Format: | Ebook |
List Price: | USD $30.36 |
Book Description:
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This ethnographic study is an empirical exploration of caste through the story of Indian potters who have transformed caste into a marketable brand in the business of selling sculptures. To these contemporary potters, caste is in their blood, caste is about being a creative and independent artist, and caste is about business, as they engage in a competitive market to sell their artworks.
This ethnographic study is an empirical exploration of caste through the story of Indian potters who have transformed caste into a marketable brand in the business of selling sculptures. To these contemporary potters, caste is in their blood, caste is about being a creative and independent artist, and caste is about business, as they engage in a competitive market to sell their artworks.