Cause Marketing for Nonprofits Partner for Purpose, Passion, and Profits |
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| Author:
| Daw, Jocelyne |
| Series title: | The AFP/Wiley Fund Development Ser. |
| ISBN: | 978-0-471-71750-8 |
| Publication Date: | Mar 2006 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Wiley |
| Book Format: | Hardback |
| List Price: | USD $74.00 |
Book Description:
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This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company′s marketing might to achieve social and shareholder value while communicating their values.
This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company′s marketing might to achieve social and shareholder value while communicating their values.