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Celebration Capitalism and the Olympic Games - a book by Boykoff, Jules

Celebration Capitalism and the Olympic Games

Celebration Capitalism and the Olympic Games( )
Author: Boykoff, Jules
Series title:Routledge Critical Studies in Sport Ser.
Publication Date:Aug 2013
Book Format:Hardback
List Price:USD $145.00
Book Description:

The Olympic Games have become the world's greatest media and marketing event--a global celebration of exceptional athletics gildednbsp;with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of gaining a worldwide marketing audience of billions.

In this provocative critical study of the contemporary Olympics, Jules Boykoff argues that the Games have become a massive planned economy designed to shield the rich from risk while providing...
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Book Details
Detailed Subjects: Sports & Recreation / Business Aspects
Business & Economics / Economics / General
Sports & Recreation / Olympics & Paralympics
Physical Dimensions (W X L X H):6.25 x 9.25 Inches
Book Weight:0.9 Pounds

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