Cementing Customer Relationships |
|
| Author:
| Harrington, H. James
Carmody, Thomas H. |
| Series title: | The Little Big Book Ser. |
| ISBN: | 978-1-4665-9066-3 |
| Publication Date: | Jul 2016 |
| Publisher: | Productivity Press
|
| Book Format: | Paperback |
| List Price: | USD $29.95 |
Book Description:
|
This book defines how 21st century technologies are changing the way companies interface with customers as well as discuss customer trend tools and the identification of future markets and new demand. It examines customer alignment tools and derivative models, customer engagement tools, and scorecards that create lasting relationships, customer retention, and data mining models.
This book defines how 21st century technologies are changing the way companies interface with customers as well as discuss customer trend tools and the identification of future markets and new demand. It examines customer alignment tools and derivative models, customer engagement tools, and scorecards that create lasting relationships, customer retention, and data mining models.