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Challenges for the Trade of Central and Southeast ...

Challenges for the Trade of Central and Southeast Europe

Challenges for the Trade of Central and Southeast Europe( )
Editor: Renko, Sanda
Knezevic, Blazenka
Contribution by: Ghauri, Pervez N.
Series title:International Business and Management Ser.
Publication Date:Oct 2013
Publisher:Emerald Publishing Limited
Book Format:Hardback
List Price:USD $131.99
Book Description:

This volume focuses on Central and Southeast Europe, and explores the dynamic and complex area of distributive trade on markets which have recently undergone a huge transformation. Papers in the volume employ both quantitative and qualitative research methods, and focus on retailing, international trade, relationships between retailers and suppliers, sustainability, private brands, loyalty programs, e-commerce and retailing strategies.

Book Details
Detailed Subjects: Business & Economics / Exports & Imports
Business & Economics / Commerce
Physical Dimensions (W X L X H):5.928 x 8.931 Inches

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