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Charakteristik und Gestaltungsmittel der Werbespra... - a book by Krü

Charakteristik und Gestaltungsmittel der Werbesprache in Deutschland

Charakteristik und Gestaltungsmittel der Werbesprache in Deutschland( )
Author: Kr&uuml,
ger, Claudia
Krüger, Claudia
ISBN:978-3-640-90989-6
Publication Date:Sep 2013
Publisher:GRIN Verlag GmbH
Book Format:Paperback
List Price:USD $35.90
Book Description:

This book goes beyond an analysis of the already familiar main extracts of Punch and advances the argument that the magazine should not be used selectively as primary material. A specific approach to how text and image are working in Punch is developed through an examination of the magazine's distinct verbal visual dynamics, while visual and verbal motifs across the magazine are analysed to reveal who Punch was in dialogue with and, consequently, who its perceived...
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Book Details
Pages:64
Physical Dimensions (W X L X H):5.83 x 8.27 x 0.15 Inches
Book Weight:0.21 Pounds

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