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China

China's Media and Entertainment Law: Advertising

2013 Edition

China's Media and Entertainment Law: Advertising( )
Author: TransAsia Lawyers, TransAsia
Series title:China's Media and Entertainment Law: Advertising Ser.
ISBN:978-988-97896-5-7
Publication Date:Jul 2013
Publisher:BookBaby
Book Format:Ebook
List Price:USD $39.99
Book Description:

The Chinese advertising market is one of the world's largest, and is the fastest growing outside of the United States. The liberalization of trade, increased competition among vendors both within China and abroad, and the proliferation of various sales platforms have all contributed to developments in the advertising industry. The PRC authorities have created a sophisticated regulatory framework to protect consumers from false advertising, while the administration of effective and fair...
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Book Details
Pages:126

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