Collaboration in Tourism Businesses and Destinations A Handbook |
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| Editor:
| Gursoy, Dogan
Saayman, Melville
Sotiriadis, Marios |
| ISBN: | 978-1-78350-806-8 |
| Publication Date: | Jan 2015 |
| Publisher: | Emerald Publishing Limited
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| Book Format: | Digital download |
| List Price: | USD $170.99 |
Book Description:
|
This book examines the contribution and importance of alliances and partnerships to the tourism, travel and leisure industries. It concludes by providing management and marketing implications and recommendations for tourism business, destination managers and local planners to enable them to successfully operate such alliances.
This book examines the contribution and importance of alliances and partnerships to the tourism, travel and leisure industries. It concludes by providing management and marketing implications and recommendations for tourism business, destination managers and local planners to enable them to successfully operate such alliances.