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Communicating the New - a book by Erwin, Kim

Communicating the New

Methods to Shape and Accelerate Innovation

Communicating the New( )
Author: Erwin, Kim
Publication Date:Aug 2013
Publisher:John Wiley & Sons, Incorporated
Book Format:Ebook
List Price:Contact Supplier contact
Book Description:

"Communicating radical innovation is very different from discussing marginal change. Erwin's book provides a serious analysis of why, in this era of VUCA-Volatility, Uncertainty, Complexity and Ambiguity-we need to change our individual and organizational modes of communication. Erwin then provides a series of concrete, practical communication methodologies that we so need. Communicating the New is a book that needs to be offered in all of our best business-school...
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