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Communication Research Methodology - a book by Pettey, Gary

Communication Research Methodology

A Strategic Communication Science Approach to Applied Research Methods

Communication Research Methodology( )
Author: Pettey, Gary
Bracken, Cheryl Campanella
Babin, Elizabeth
ISBN:978-0-415-50743-1
Publication Date:Feb 2017
Publisher:Routledge
Book Format:Hardback
List Price:USD $210.00
Book Description:

This introduction to communication research methods takes the student from the conceptual beginnings of a research project through the design and analysis. Emphasizing the correct questions to ask and how to approach the answers, authors Gary Petty, Cheryl Campanella Bracken, and Elizabeth Babin approach social science methods as a language to be learned, requiring multiple sessions and reinforcement through practice. They explain the basics of conducting communication research,...
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Book Details
Pages:208
Detailed Subjects: Language Arts & Disciplines / Communication Studies
Physical Dimensions (W X L X H):6.75 x 9.75 Inches

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