Communication Research Methodology
A Strategic Communication Science Approach to Applied Research Methods
Bracken, Cheryl Campanella
|Publication Date:||Feb 2017|
| Book Format:||Hardback|
|List Price:||USD $210.00|
| Book Description: |
This introduction to communication research methods takes the student from the conceptual beginnings of a research project through the design and analysis. Emphasizing the correct questions to ask and how to approach the answers, authors Gary Petty, Cheryl Campanella Bracken, and Elizabeth Babin approach social science methods as a language to be learned, requiring multiple sessions and reinforcement through practice. They explain the basics of conducting communication research,...