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Competitive Dynamics in the Mobile Phone Industry - a book by Giachetti, Claudio

Competitive Dynamics in the Mobile Phone Industry

Competitive Dynamics in the Mobile Phone Industry( )
Author: Giachetti, Claudio
ISBN:978-1-137-37369-4
Publication Date:Jul 2013
Publisher:Palgrave Macmillan Limited
Book Format:Hardback
List Price:USD $75.00
Book Description:

This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.

Book Details
Pages:147
Detailed Subjects: Business & Economics / Industries / Media & Communications
Literary Criticism / General
Physical Dimensions (W X L X H):5.5 x 8.5 x 0.5 Inches
Book Weight:0.774 Pounds

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