Search Type
  • All
  • Subject
  • Title
  • Author
  • Publisher
  • Series Title
Search Title


Competitive Dynamics in the Mobile Phone Industry - a book by Giachetti, Claudio

Competitive Dynamics in the Mobile Phone Industry

Competitive Dynamics in the Mobile Phone Industry( )
Author: Giachetti, Claudio
Publication Date:Jul 2013
Publisher:Palgrave Macmillan Limited
Book Format:Hardback
List Price:USD $75.00
Book Description:

This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.

Book Details
Detailed Subjects: Business & Economics / Industries / Media & Communications
Literary Criticism / General
Physical Dimensions (W X L X H):5.5 x 8.5 x 0.5 Inches
Book Weight:0.774 Pounds

Book Seller





Loading Stock Details...

Bowker Bookwire™ App

Bookwire is a mobile app for your iPhone that gives you the ability to scan a barcode or enter ISBN, access book records and add titles to wish lists. Android app on Google Play

Featured Books

Rogue Lawyer
Grisham, John
Paperback: $9.99
Aurelius, Marcus
Paperback: $11.99
The Woman in Cabin 10
Ware, Ruth
Hardback: $33.99

Rate this title:

Select your rating below then click 'submit'.

I do not wish to rate this title.