Competitive Dynamics in the Mobile Phone Industry |
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| Author:
| Giachetti, Claudio |
| ISBN: | 978-1-137-37369-4 |
| Publication Date: | Jul 2013 |
| Publisher: | Palgrave Macmillan Limited
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| Imprint: | Palgrave Pivot |
| Book Format: | Hardback |
| List Price: | USD $54.99 |
Book Description:
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This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.
This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.